Nintendo Slashes Price of 3DS

Posted on 29. Jul, 2011 by in Blog

In an attempt to boost the sluggish sales of the Nintendo 3DS, the Japanese gaming company has announced an $80 price cut.

Effective August 12, the price will drop from $249.99 to $169.99.

The portable console is the first to offer glassesless 3D technology, but has arguably had a tough time getting consumers to adopt the console.

Nintendo is hoping the price cut will make the console more competitive in a market already flooded with portable gaming technology. The 3DS faces a tough market, competing with handheld devices such as iPhones, Droid phones and tablets that all offer gaming capabilities in addition to other features.

For early adopters of the 3DS, Nintendo is not trying to slash your loyalty either. Anyone who already owns a Nintendo 3DS and connects to the Nintendo eShop at least once before 11:59 EST on August 11 will be given 20 free games available for download.

The offering of 10 NES and 10 Gameboy Advance games should soften the blow. Many of the games are classics such as Super Mario Brothers, Donkey Kong, Jr. and Balloon Fight.

Nintendo may be losing money on each sale of the 3DS, but increased volume could make up for initial losses. Nintendo’s president and board of directors have also volunteered to take substantial pay cuts in the wake of the markdown.